That certainly seems to be the case with McDonald’s Netherlands’ 45-second AI-generated Christmas commercial, ‘It’s the Most ...

The modern soccer economy has entered an era where value is defined not just by goals or trophies, but by age curves, ...

The director for marketing and commercial urges the public.Jessica Motaung urges Kaizer Chiefs fans to support Bafana ...

Under the initial agreement between San Diego and Surf Cup, the company pays $240,000 a year in rent to the city. The City Council declined to re-evaluate in October when officials voted to amend the ...

Scoreline ...

As Lionel Messi embarks on a four-city tour of India, the footballing community there is hoping it will have a long-term impact on the state of global game in a country where cricket remains ...

DiMarco points out two players who could thrive under Kendal Briles ...

FIFA could yet find another revenue stream ahead of the 2026 World Cup, with hydration breaks now seemingly being targeted as ...

The City of San Diego is facing a legal challenge from the Sierra Club after agreeing to end open space protections at Surf ...

Fans have had enough of multiplying services and rising subscription costs to watch games they used to get in one place. But ...

Group stage games are subject to “variable pricing”, which means Fifa has tried to guess how popular a fixture might be, and ...

One day after fans around soccer lamented the pricing structure implemented for the 2026 World Cup, which places a premium on ...