Alibaba joined the Olympic Partner (TOP) programme, the highest level of Olympic sponsorship, in 2017 and it’s recently extended its partnership through to 2028. And already, the brand has delivered ...

Leverage fan behavior data across 13 sports and 100 brands for enhanced sponsorship activation. Key insights cover TV viewership, social media, product preferences, and demographics, serving agencies, ...

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

Forbes contributors publish independent expert analyses and insights. I think about cultural leadership skills for a VUCA world. Jul 19, 2024, 03:49pm EDT Jul 19, 2024, 05:02pm EDT The official ...

Lottery.com updates its platform for diverse ad formats on Sports.com, enhancing revenue opportunities for brands targeting sports consumers. Lottery.com Inc. announced updates to its platform to ...

NEW YORK, NY (Wednesday, April 19, 2023) — The formation of the Coalition for Responsible Sports Betting Advertising, a voluntary association of sports leagues and media entities committed to doing ...

Strategic partnership provides PMG clients access to FANHub platform and next-generation sports advertising technologies NEW YORK--(BUSINESS WIRE)-- Genius Sports Limited (NYSE:GENI) today announced a ...

The pandemic has driven the adoption of many online platforms, and sports wagering is no exception. Over the past 18 months, online sportsbooks have been outpacing physical, land-based casinos, and ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

“I haven’t seen an online sports betting ad in almost 7 minutes. Am I dead?” — Conan O’Brien, 2022 tweet. Five years ago this weekend, the Supreme Court overturned the ban on sports betting that had ...

I’ve long been a critic of broadcast and cable networks for permitting “sin” products to be advertised during the hours when impressionable youngsters are watching a sporting event. Ever since I can ...