At a time when consumers are cutting back on discretionary purchases, you’d think that new footwear would be sacrificed for savings. You’d also reason that expensive forms of recreation might also see ...

MILAN (Reuters) - Italy's Geox is taking on big players Nike and Adidas with the launch of its "no sweat" sport shoes, in a market that accounts for about half of world spending on footwear. Geox, ...

“A lot of shoe companies apply technical raw materials to the (shoe’s) upper, but only Geox understood that 95 percent of sweat is in the bottom of the foot,” Polegato says. “And this is our fortune.” ...

Since 1995 the Italian shoe manufacturer Geox has worked hard to ensure consumers are spared the inconvenience and embarrassment of sweaty feet. Its patented “breathable shoe” technology – a ...