The tech giant will add NBA and NASCAR rights this year, setting up to have premier live sports year-round, and it intends to capitalize on it. By Alex Weprin Senior Editor Amazon Prime Video is ...

NBCU is bringing a full-court press for its NBA ad inventory. Ahead of NBA tipoff in two weeks—which starts the first season of an 11-year deal between the league and NBCU—NBCUniversal is announcing ...

NBC is returning to the sport after decades on the sideline, and streaming power player Amazon is joining the fray as key placements sell out. By Alex Weprin Senior Editor The NBA and its three media ...

As the NBA gets set to tip off its new 11-year, $76 billion media-rights juggernaut on Tuesday night, advertisers have already snapped up much of the available in-game inventory for the 2025-26 season ...

Squish them together into one sprawling 12,338 square-mile mass, and the 77 counties that make up the blended Indianapolis and Oklahoma City markets would yield a grand total of 1.99 million TV homes, ...

With just two weeks before the start of the 2025-26 NBA season, NBCUniversal has exceeded its internal advertising expectations with nearly all inventory sold out and almost 170 partners investing in ...

SAN FRANCISCO, CALIFORNIA - OCTOBER 05: Bronny James #9 of the Los Angeles Lakers drives against Stephen Curry #30 of the Golden State Warriors in the first half of a preseason NBA game at Chase ...

The Federal Communications Commission (FCC) could go all the way with a proposed fine against ESPN. The proposal calls for a penalty of $146,976 against ESPN for violating the Emergency Alert System ...

The NBA has reignited the holiday spirit by reviving its iconic "Jingle Hoops" ad with a modern spin. The updated version, called "Jingle Hoops Regifted," combines nostalgia with cutting-edge ...

NBA owners are scheduled to vote this week on putting ads on jerseys for the 2017-18 season, multiple sources told ESPN. The measure is expected to pass, according to sources. Several teams have begun ...

Mavs meet Lakers tonight on ESPN, West stars take over Tuesday and a special premiere of the Thunder championship documentary. NBA.com Staff Abracadabra – Luka Magic is back. After Dončić shined in ...