Snapchat is a moneymaker for some creators who frequently post content to Spotlight, land brand deals, and create AR lenses for the platform.

Social media in 2025 often feels like a high-stakes performance. Filters, edits and algorithmic gimmicks dominate most platforms. But Snapchat is flipping the script by championing unfiltered ...

“I’m sorry WHO is using snapchat in the big year of 2024,” one X user asked. Turns out, a lot of people and for some, it’s proving lucrative. Influencer Julieanna Goddard, better known as YesJulz, ...

Snapchat has announced a new, unified monetization program for creators. In a move to capitalize on the rising popularity around its TikTok-like Spotlight feature, the social media company says the ...

Many creators focus on more mainstream platforms like Instagram or YouTube when it comes to monetizing; by doing this, they are missing out on the many under-the-radar opportunities for making money ...

Snapchat Spotlight is becoming a high-impact growth channel in 2026, giving creators a reach advantage over TikTok or Reels due to lower competition. By combining short, high-completion clips with ...

Snapchat’s daily active users were 265 million in Q4 2020, an increase of 47 million, or 22%, year-over-year. Snap said Spotlight, its user-generated content section that presents videos in a ...