Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

One of our columnists took a bit of a pot-shot at ‘cause’ marketing last week. In short, he asks that marketers seeking to stick out from the crowd rediscover their funny bones. Humor has always been ...

From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

Humor, nostalgia, and celebrities are set to feature heavily in this year's Super Bowl commercials. Brands are aiming for safe, lighthearted ads amid political tensions and economic challenges. Data ...

I’ve been studying humor as an academic for a couple of decades now. I’ve written a doctoral dissertation about it, published articles about it, given talks about it, and am an avid consumer of ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Some people tell funny jokes, see humor in situations, or are good at crafting clever cartoon captions. Where does this sense of humor come from, and why does it vary from person to person? In 2019, I ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) The state commission declared the meeting to be "null and void," but the consequences ...

Ever wonder why a shared laugh or witty remark can spark attraction? Humor does more than lighten the mood—it may reveal clues about a person’s creativity. Research by Erika Langley and Michelle ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) In February, the town asked a judge to throw out the lawsuits, but the judge denied ...